How to Find an Outsourced Partner That Understands Your Product

Are you lacking specialized talent to assist with a complex project? Or do you simply don’t have the capacity to meet tight deadlines? Either way, an outsourcing partner can help lighten the load for your business.

Establishing the best outsourcing partnership for your business won’t just happen on its own. It requires you to establish a proactive partnership approach, and ensure both your outsourced staff and internal employees are working to achieve the same goals. 

When it comes to product development, finding the right outsourced partner that understands the ins and outs of your product is a top priority. Seasoned professionals offer the insights, advice, and unique skills to result in better end results for your business. 

So, how do you go about finding outsourced staff suited to your particular needs? Let’s look at four factors to keep in mind as you begin your search.

Cultural Alignment

A productive outsourcing partnership stems from your business and outsourced staff aligning on core values and beliefs. A partner that understands your work culture, in addition to how your company operates and the expected deliverables, will result in better performance and improved satisfaction for both parties. 

Additionally, if you’re considering partners outside of your country, make sure they have a thorough understanding of your audience. The best outsourced staff will know how your users perceive your technology and interact with your products. You should feel confident that the work your partner provides will resonate with your target users and result in a product that will be used far and wide.

Technical Expertise

A partner that brings an advanced technological stack to the table enables effective product evolution and scaling. Ideally, your partner will be proficient in the tools your internal team is using, while also calling on their unique technical skills. With clear and effective technological solutions in place from the onset of your partnership, your team will benefit from streamlined workflows and higher quality work.

A partner’s technical expertise should not only aid in the development of your digital product, but should also help chart a clear path to success. Find an outsourcing partner that goes the extra mile to help you define and materialize a long-term vision of your product. 

While you might have a clear idea of the product you’re planning to build, your partner can provide that extra level of assurance to confirm you’re on the right track. Having a product roadmap in place that can be implemented across several iterations of the product development lifecycle will help maximize user adoption and engagement.

Industry Experience

An outsourced workforce will likely better understand your product if they have experience assisting businesses like yours. Ask prospective partners for examples of the work they’ve done in your industry, and browse their available case studies to get a sense of their fields of experience.

It’s important to note that while it’s a bonus to find a partner that can demonstrate quality work in your industry, outsourced staff that haven't worked with clients identical to you shouldn’t be ruled out. 

An important pillar that every outsourcing partner should be founded on is adaptability. Is your vendor committed to delivering innovative solutions built on a strong technological foundation and solid user experiences? If you come across an outsourcing partner that preaches adaptable processes and workflows, it’s worth considering them as a vendor capable of tailoring their innovative solutions to your particular needs.


Speaking of innovation — finding the right outsourcing partner that isn’t afraid to think outside the box can help your business find new ways of capturing your audience’s attention. Many businesses feel that their digital product is strong and ready for market. However, many fear that their product may be outdated or below par compared to the competition. An innovative outsourcing partner can pinpoint ways to differentiate your product and help you stand out from the pack.

Innovation comes in all shapes and sizes. The innovative solutions your competitors are utilizing won’t necessarily work well for your business. What’s important is that the innovation your partner provides combines your professional experience with their technical guidance and experience to ensure the best possible product is developed. 

Ultimately, your partner should be able to guide you towards building a product that is in line with what the big players are putting out into the world, while also being unique and impactful to your target audience.


At the end of the day, finding a partner that understands the ins and outs of your digital product will require you to do your homework. Determine your business objectives and goals, and consider the gaps within your internal team that your outsourcing partner could help fill.

Working in lockstep with our customers’ teams, Zemoga acts as an extension of our clients’ businesses in order to ensure total alignment, clear communication, and quality results from start to finish. We understand how users in the U.S. and around the world perceive and utilize digital products, and always take the time to thoroughly understand our clients’ target audiences so we can build a final product that meets their goals. 

To learn more about our product development capabilities or to inquire about partnering with us, please don’t hesitate to reach out. Together, we can assist you on your journey towards building better digital products.

About the author

Carlos Ferro joined Zemoga close to 13 years ago and is currently COO and Partner. His passion has always been to help team members reach their potential by empowering them to contribute quality work to the clients we service. Keeping a perfect balance between culture and quality delivery is what he strives for.