There’s still time to make a digital impact in 2017 with remaining budget dollars, and also kickstart 2018 planning. Are all your ducks in a row for how you and your team are going to leverage budgets in a smart and impactful way? Making sure the tasks and priorities are well thought out is critical for online success. Fixing something that does not improve adoption and sales in the near term can be a killer long term. Here are a few suggestions that if done right now, might reveal an opportunity to see greater improvement in the performance of your digital efforts, and bottom line, both this year and next.
Personalized, data-driven experiences and content are the new standard of customer expectations. These experiences deliver the right content in the right place at the right time in the user journey to influence behavior. From our work across many industries (retail, financial, media, health, education) we’ve seen what’s effective and scalable for leading, innovative brands. Here are four areas to consider to get the most out of your personalization efforts.
Forrester’s recent 2017 study on UX states that “expertly designed User Experience can increase conversion upwards of 400%!” Not surprisingly, demand for UX talent in the US is greatly outstripping supply. According to SimplyHired, “New York tops the list with 17,967 available UX Design jobs, San Francisco following in second with 14,057 jobs, and Seattle in third with 5,540 jobs”.
It’s that time of year again: digital planning! Whether it’s deciding how to use remaining 2017 funds smartly before the holiday rush or preparing initial budgets for 2018, planning often hits right when teams are pushing to final delivery of major initiatives. The process can also be dominated by spreadsheets from finance. Here are recommendations and a lightweight framework to help streamline efforts and increase effectiveness.
“Despacito” is the biggest latin pop hit since “The Macarena”. You may hate it or love it but it’s certainly a cross-cultural event worth looking at from different angles.
Leading financial services brands are investing heavily in digital content to build and deepen relationships with consumers. This short primer lays out the basic elements to consider when deploying a financial content program.
An overwhelmed customer is not a happy one. With thousands of retail sites and stores to choose from, plus social reviews and search ads, it’s tempting for retailers to put everything they can offer right upfront – leading to confusion, frustration, and cart abandonment. Leading retailers are addressing this “Paradox of Choice” through simplified customer experiences in both the physical and digital worlds.
Mobile, Social, and Video are converging in interesting and potentially profound ways. Understanding recent growth trends and the overlap in each area provides insight on how brands and retailers can prepare for and take advantage of this convergence.