Today’s retailers and brands are facing an unprecedented amount of pressure to deliver digitally differentiated customer experiences, and that’s an understatement. As consumers continuously demand and expect digital and mobile-first shopping experiences, retail organizations can no longer simply tout that they have a digital offering. The truth of the matter is that the digital experience they do offer has to bring something new to the table, an experience that keeps consumers coming back for more, or retailers risk losing consumer share to the likes of Amazon.

We’re excited to share that our new headquarters in Bogota has just turned six months old, and we’ve been loving every minute of it! In fact, we’re still in our honeymoon phase and don’t see that slowing down anytime soon.

We recently had the pleasure of having Cathy Hotka – one of retail’s most connected and influential people – at our offices in Bogotá. Our leadership within the digital retail space continues to grow, and Cathy was a great source of knowledge to expand and validate our views in all things related to digital retail. We’re looking forward to seeing her again in NYC during NRF2019 and at her Retail Insiders Party.

No matter the platform that you’re hiring for in tech, a key component is a specialized developer who can ensure that the velocity, development quality, and continuation of the project goes without a hitch.

The digital world has changed rapidly over these few years, though the facts remain the same: Through all of the digital innovations and start-up development in the United States, Latin America continues to grow, offering amazing potential as a resource for businesses.

Let’s face it. We live and work in a world where the technology we use to make our lives “easier” changes faster than we can keep up with as consumers. Nothing easy about that.  Now, imagine being the innovator creating these inventions, struggling to be agile and fluid enough in their approach to invention so they can be competitive, without putting their eggs in the wrong tech basket or screwing up the creation of an innovation because they bit off something they never chewed before.

You’ve just come up with the next great idea. While aha! moments serve as the foundation for progress and success, you’ve only embarked on the first step towards these results. To move forward, you’ll need to answer several questions for making it a reality.