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How To Select Modern Digital Partners

The agency model used to be pretty straightforward – produce great creative and slot it into the right mass media to reach a target audience. Digital has upended the model, driven by data, personalization, and microtargeting across audiences and channels. Clients can now seek out a mix of creative, technology, data, and strategy partners – which can be a double-edged sword with a host of new players now competing for a piece of the pie. Here are four areas to consider when selecting partners in this new digital ecosystem.

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