Zemoga - Creative digitally

Work

previous project next project

Zemoga Reel

Let's just say
you've clicked on
our s%!tbefore

We create platforms and experiences that drive user engagement, transaction and results with the world's leading brands.

watch our reel Watch our reel
Zemoga Reel
Results

Successful first appearance at the 2012 NBAA >

Design

Interfaces full of effortless elegance >

Strategy

How to improve the client's experience? >

Development

Defying the platform's technical limits >

Ux

Creating a stunning yet clean experience >

Gulfstream DesignBook

The height of
 digital
 perfection

Gulfstream

Step onboard our case study of the native iPad application we created for GulfStream's Design and Sales team that configures in rich realtime 3D the interior and exterior of the GulfStream worldclass line of aircraft, including a gyroscopic walkthrough.

Fasten your seatbelts.

Step right on board
Overview
Project
Gulfstream® DesignBook

Imagine a jet aircraft showroom experience rendered on an iPad. Imagine customizing interiors and exteriors in real time and from a first person point of view. Imagine bringing an ultra-high end sales experience to digital life. Stop imagining, and start exploring DESIGN BOOK for Gulfstream by Zemoga.

Ipad showing the main cover of the Gullstream application
Client
a Gulfstream jet

Gulfstream needed to bring the luxury jet showroom experience to life in a completely mobile, intuitively customizable, and eminently compelling digital experience. With the help of Zemoga, they not only succeeded, but exceeded our clients high expectations.

Strategy
Creating an innovation design engine

The Gulfstream brand embodies efficiency, luxury, and innovation -- qualities that had to resonate throughout any digital experience we created for the world's foremost aviation company.

So we started by taking apart and then reassembling the Gulfstream showroom experience, where customers are physically escorted through actual plane interiors. Our goal was to not only emulate the sales experience, but improve it by empowering customers to visualize their unique choices.

We succeeded by creating an astonishing first-person, fully customizable, gyroscope-controlled augmented reality showroom experience.

Jason brandt
Jason Brandt
Client Strategist

mosaic of photos about software features
UX
Begin with the end in mind

Gulfstream wanted to reproduce the excitement and engagement of a tour through their physical showrooms.

So we worked backward to not only digitally recreate the experience of an actual walkthrough, but took the opportunity several digital steps further by enabling the user customization of features, colors, textures, and other options both within and outside the aircraft.

The result was a sleek, simple, and elegant conceptual framework that set a solid foundation for the robust layers of the UI, and the astonishing first-person UX built above it.

User Experience sketches
A sales process with amplitude

With a high sensitivity to the fact that GulfStream is the ultimate in luxury brands, we designed and built a crisp, engaging and virtually limitless customizable experience.

Our solution was to create a next generation tool that takes the sales process to another level.

Feautures include an augmented reality experience that allows you to virtually walk through your new jet.

Designers and customers alike can effortlessly tap and drag from one feature category to another, all while maintaining a natural flow throughout the compelling configurator experience.

Nelson Morales
Nelson Morales
IA Director

Easy access for all the options
Design
Elegant utility and functional beauty

The project had an aesthetic sensibility we referred to as "effortless elegance," this notion applies as much to our own methodology as Gulfstream's gorgeous aircraft.

So even though the presentation layer alone manipulates and compiles over 40,000 images, the app captures the Gulfstream spirit of confidence, simplicity, and efficiency.

Users are encouraged to perform a host of complex functions, yet all within a UX that remains easy-to-use, completely intuitive, and uncannily organic.

Jorge Echeverry
Jorge Echeverry
UX Designer

Visual Interface elements
Visual Interface elements
Visual Interface elements
Development
The matrix is everywhere and needs lots of bandwidth

Creating an augmented reality experience that tops the original isn't easy.

Four gigabytes of raw data fed dynamically into more than 30 images projected per second.

And you thought building an actual private luxury jet was tough!

The Zemoga UI team sweat all the details, and somehow managed to push both native and Web-based tech to the absolute limit.

By increasing runtime performance as much as 600% we were able to transform an iPad into a virtual showroom, assembled in real time right in front of the user's eyes.

And we've only just gotten started...

Juan Camilo Estela
Juan Camilo Estela
UI Lead

app performance chart
Results
Don't just take our word for it

The application debuted at the NBAA (literally the trade show for the jetset) in October 2012 to overwhelming praise and delight

Hailed by Tray Crow, Gulfstream's director of interior design as a powerful sales tool due to it's ability "...to show clients their vision, real time, right in front of them".

National Business Association
Prev
Next
Results

Kmart Kreatures were kreated and shared by the tens of thousands across the country >

Strategy

How to create an app that translates the creative fun of Halloween into costume conversions at the point of sale? >

Development

Bringing it all together to create an intuitive, compelling, fun user experience >

Ux

Translating the strategy into an experience that encourages sharing, repeat plays, and store visits >

Design

A spooky yet stylized game that seamlessly integrates retail inventory to drive sales >

Kmart Kmart Kreator

Retail
 Gaming
goes "Boo!"

The KMART KREATURE KREATOR boo-sted sales by encouraging customers to create customized Halloween costumes and share with their friends.

Get Scary
Overview
Project

The “Kostume Kreator” deepens engagement by inviting customers into a playful activity that mixes elements of product selection, social gamification, valuable customer rewards.

Create something fun using Kmart products as the base
Client

Zemoga has partnered with Kmart, one of the nation's largest retailers, for over five years. We've designed and developed compelling digital eCommerce experiences grounded in smart strategy, consistently exceeding expectations.

The eminently successful relationship led to Zemoga's most recent project, the Kreature Kreator, a Halloween gaming app that encouraged customers to customize and share their own Kmart costumes for the holiday.

Multichannel digital website
Strategy
LET’S GET THIS PARTY STARTED!

Insight: The opportunity to build customer engagement by creating online experiences that tap this shared parent-child enthusiasm for the Halloween season is enticing.

Let’s roll out a campaign of fun things that everyone can do together online, and one that's fully integrated with retail products, driving sales.

Dave Bovenschulte
Dave Bovenschulte
EVP Digital Strategy & Product

Exclusive Clients Demands Exclusivity
UX
DESIGN FROM THE USER'S POV

We created an engaging game that not only enabled users to customize their Halloween characters, but do so with actual Kmart inventory.

The result organically blended family holiday fun with a dynamic, sharable shopping experience that compelled repeat plays and the purchase of chosen and recommended products.

Juan Diego Velasco
JUAN DIEGO VELASCO
UX Lead

Products according to what we know about the user
Design
CREATING
THE CHARACTERS

We wanted the game to appeal to the widest possible audience, so created a gallery of characters all our customers could identify with and costume up.

From simple sketches to fine art
A spooky but funny visual experience plenty of beautiful visual details
Z-Creative

By creating an online destination that mom wants to visit with her kids, Kmart promotes family bonding (while also reinforcing the quality, style and value she’s come to expect from Kmart).

It also lets her share her experiences with other Moms, taking pride in the engagement she’s created for her kids and swapping ideas on how to keep the party going all year long -- with the help of Kmart products.

A spooky but funny visual experience plenty of beautiful visual details
Bringing to life real accesories on the store
FROM ANALOG TO DIGITAL THEN BACK AGAIN

We started with a selection of 90 retail Kmart costumes, and created an entirely new illustrated and digitally rendered style for them.

Each simulation had to match perfectly with all the characters and accessories, and help drive sales of the actual costumes they represented.

Yody Castro
YODY CASTRO
UX Designer


Hector Ardila
HECTOR ARDILA
UX Designer

Male Costumes Female Costumes
Development
CHANNEL, DEVICE,
AND BROWSER NEUTRALITY

The game dynamics were complicated enough to design and develop, let alone deploy across multiple gadget types, screen sizes, and operating systems.

Our expertise in optimization and responsive design seamlessly translated our unique Zemoga user experience to a segmented, demanding, but enthralled audience.

Andrés García
ANDRÉS GARCÍA
UI Director

Cross browsing & Cross platform experience
Results
Results

Kmart Outdoor and Seasonal team's first digital foray into a dedicated social engagement program was a huge success.

Thousands of bloggers embedded the widget version of the Kreator in their site, driving thousands of new "Halloween minded" visitors into the Kmart website's seasonal section.

Visitors created an amazing variety of personalized Kreatures shared with friends across Facebook and Sear's Shop Your Way Rewards program. Fans voted for their favorite Kreatures and the top Kreators were awarded with prizes.

Kmart has enjoyed record seasonal sales, with multichannel engagement strategies including the Kreature Kreator integral to their integrated campaign tactics.

The Kmart Kreator Experience
Prev
Next
Results

Results and metrics that outran expectations >

Strategy

How to create an immersive and engaging showroom-like experience? >

Development

Bringing the visionary experience to life on multiple platforms >

Ux

Creating a user experience as gorgeous and easy to operate as the vehicle itself >

Design

An interface embodying the Toyota’s personality and transformation >

Toyota Avalon

A complete
 mobile
 experience

Toyota

Avalon, Toyota's flagship sedan, was redesigned for the first time in 9 years -- so needed a "hand-raiser" marketing campaign equally innovative, resonant, and exciting. Zemoga drove that process to stellar results three months before the cars even hit the showroom floor, and six months before any advertising.

Click here for a test drive
Overview
Project

"The Avalon Experience" raises hands across America for Toyota's latest redesign with multichannel digital resonance -- hop aboard!

Multichannel digital website
Client

Avalon's redesign was nine years in the making, so our market conditioning campaign had to be equally special. Set to deliver 50,000 hand raisers in six month, we hit that goal in six weeks -- talk about marketing overdrive!

Toyota Avalon rear view
Strategy
Exclusive clients demand exclusivity

Avalon drivers aren't interested in sharing their feelings about a brand, in so much as experiencing an internal projection of their self-worth. So our digital engagement had to be worthy of their time, compelling them to revisit a brand they'd come to love for nine unchanged years.

Jason brandt
JASON BRANDT
Client Strategist

Exclusive Clients Demands Exclusivity
UX
Navigation
as lucky
as our audience

After experimenting with various forms of navigation and user engagement, we realized that "serendipitous discovery" best captured the essence of how our audiences saw themselves and the car of their dreams.

Aren't they awesome sketeches?
Talking to the hand

Sensitive to the legacy nature of a brand with a loyal following, we designed the site with depth and detail.
At every turn users are invited and encouraged to learn more, raise their hands, and express their opinions about where their favorite vehicle is headed.

Juan Diego Velasco
JUAN DIEGO VELASCO
UX Lead

Toyota Avalon Wires
Design
The Job of UX

Loyal customers adore Avalon, so our job was to capture that brand magic and bring it to life. We focused on the evolution of the design transformation, creating a digital experience with the unique textures and scintillating ambience exemplified by the revitalized Avalon.

Jorge Echeverry
JORGE ECHEVERRY
UX Designer

Exclusive Clients Demands Exclusivity
Channel optimized across multiple devices
Development
On the road, off the road responsive design

Avalon is a luxury automobile built to last. Our digital experiences embody that same sense of quality and refinement, regardless of channel -- so whether you take a test spin on a tablet, smartphone, or desktop computer, your Avalon experience makes your want to come back for more.

Juan David Andrade
JUAN DAVID ANDRADE
UI Lead

Responsive Design
Results
Proven high performance

Toyota set a goal of 50,000 pre-sale hand raises for Avalon in six months -- we delivered that in six weeks, already well over 110,000 and counting. So when it comes to performance nothing can top the new Avalon -- or its digital campaign from Zemoga!

Nothing can top the new Avalon or its digital campaign from Zemoga
Prev
Next

How

Zemoga Capabilities Back
Desired Behaviors Back
Success Metrics Back
Zemoga Capabilities Desired Behaviors Success Metrics

How
we connect
brands with their
customers

Clients

Creating compelling user experiences for the world's top brands.

Hide

Brands
behind
theBuilds

See All

Who

right left

“We live to make the connection between technology and simplifying people's lives”

DJ Edgerton

DJ Edgerton

Founder & CEO

DJ has been in the digital space for over 25 years. Voted a 2011 "Power 50 Influencers" by Near Shore America's DJ is a Board Member of The Society of Digital Agencies & The NEA. He has spoken at SXSW, NY's AdWeek, Moscow's Digital Conf., ePharma, & Mashable's NextUp. He has judged Clio's, been stalked by Timberlake, run with the bulls & sung at Carnegie Hall. His mother thinks he's a blow hard.

See DJ's BIO
Back
DJ Edgerton

“The ability to architect motivating design (be it program design, strategy, technical or pure pictorials) is by far the most effective skill we can possess as marketers”

Jason Brandt

Jason Brandt

EVP, Partner, Client Development

Supremely focused on diagnosing a client's business situation, quickly isolating core insights and architecting the best and most efficient path to a solution.

See Jason's BIO
Back
Jason Brandt

“Creating compelling user experiences requires a buttoned-up operation. I help ensure we stay efficient to get the job done right”

Sara Foster

Sara Foster

EVP, Global Finance

Sara Foster manages accounting and profitability efforts for all Zemoga operations. She has an extensive 25-year background in finance and accounting, including more than 12 years at the CFO and Controller level. She is a Certified Public Accountant and has managed several acquisitions in her career.

See Sara's BIO
Back
Sara Foster

“We speak visually as our primary language”

Dave Bovenschulte

Dave Bovenschulte

EVP Digital Strategy & Product

Dave has over eighteen years experience as a leader in the digital revolution developing for web, social, and mobile. His expertise includes digital strategy, product development, mobile, interactive marketing, usability, information architecture, brand development, creative direction, online video, and content development.

See Dave's BIO
Back
Dave Bovenschulte

“Pixels & Pills heals your healthcare marketing woes through a daily dose of digital health insights and solutions”

Mike Spitz

Mike Spitz

EVP Digital Strategy & Product

Spitz combines proven healthcare, communications, and technological expertise into specialized digital solutions for the pharma and medical device industries.

See Mike's BIO
Back
Mike Spitz

“Providing quality solutions utilizing solid technology & innovative design is my passion.”

Constantine Poulos

Constantine Poulos

VP, Engagement & Delivery

A technology executive with over 20 years of experience with a strong focus of Digital Media technologies including backend application, front end web design, & mobile app development. He managed engagements for numerous organizations including A+E Networks, MTV Networks, Showtime, and Johnson & Johnson. Constantine is an alumnus of Cooper Union & New York University, where he earned degrees in Electrical Engineering and Computer Science.

See Constantine's BIO
Back
Constantine Poulos

“ We are here to get things done… period. That makes us the right kind of enablers ”

Carlos Ferro

Carlos Ferro

VP, Operations

Being a facilitator by nature and engineer by profession enables Carlos to provide the right mix of management and hands-on support to bring Zemoga's digital solutions to life. His background in management comes from previous digital delivery experience in the logistics and medical fields. Carlos is the go-to guy that everyone likes to go to.

See Carlos' BIO
Back
Carlos Ferro

“Welcome to a perfect storm of strategic insights, operational efficiency, and seamless collaboration”

Omar Duque

Omar Duque

VP, Project Management

Tech passionate and innovation freak, Omar loves reading about new trends and implementing them in order to be ahead, He loves building software, leveraging his engineering roots and has worked on robust solutions for the Fortune 500. Over his career Omar has worked as developer, tech lead, software architect, project manager and is now Zemoga's head of Project management. He has scars and can prove it.

See Omar's BIO
Back
Omar Duque

“No passion, no good”

David Jurado

David Jurado

Managing Director

A communications professional with over 15 years of experience in interactive projects, performing in diverse fields ranging from Strategy to Management. Passionate about awesome creative digital solutions.

See David's BIO
Back
David Jurado

“Before you talk, listen. Before you react, think. Before you criticise, pause. Before you give up, try again”

Diego Moore

Diego Moore

Director of Technology

A seasoned IT Professional with 11 years experience serving many organizations from start-up's to blue chip, FTSE, Public Sector, and many SME's, all from a Digital Agency perspective. Regardless of the industry, size of the project or client, Diego uses his skills and disciplines to deliver exceptional, creative and sound technical solutions.

See Diego's BIO
Back
Diego Moore

“It's not just mixing art and science. It's about creating the best balance between them with a clear objective”

Andres Garcia

Andres Garcia

User Interface Development Director

Andres combines his skills in both visual and technical areas to provide best user experiences for traditional web, mobile and other devices. With over 13 years of experience in the digital field, Andres is a passionate about front end development, rich media experiences and multi-screen solutions.

See Andres' BIO
Back
Andres Garcia

“ Artificial Intelligence usually beats natural stupidity ”

Sebastian Romero

Sebastian Romero

Mobile Development Director

Systems Engineer focused on the ever evolving mobile development and web development. Sebastian is a recognized expert creating rich and interactive applications using a variety of advanced technologies. He loves to experiment and create great experiences for the consumer.

See Sebastian's BIO
Back
Sebastian Romero

“If a picture is worth a thousand words, a prototype is worth a thousand wires”

Nelson Morales

Nelson Morales

UX Director

Award winning creative director, Nelson Morales [aka Nemo] brings to the table more than 12 years of experience in interactive design and the development of ground breaking digital products. From concept and planning to execution and proliferation, he is in his element when talking about Usability, Information Architecture, User Centric Design and, especially, common sense.

See Nelson's BIO
Back
Nelson Morales

“Big ideas are important, but attention to details is what really differentiates a great experience from the rest”

Juan Diego Velasco

Juan Diego Velasco

Creative Director

Digital creative with more than 15 years of experience in UX and interactive design. His work has been lauded by the industry and has worked in the creation and direction of killer experiences for companies in different industries in LATAM and the US market. This is an idea guy with a keen eye.

See Juan's BIO
Back
Juan Diego Velazco

“Never stop dreaming! It's all about good energy and attitude!”

Luis Jimenez

Luis Jimenez

QA director

Luis is structured, organized and curious about what applications and websites do, he has worked as a requirements analyst in the past so he knows the expected behaviors regarding functionality and usability of the applications tested. With more than 4 years of experience building requirements and testing applications, Luis doesn't only guarantee the application quality, but also encourage the developers and colleagues to find alternate solution to resolve a problem.

See Luis' BIO
Back
Luis Jimenez

Blog

zthink

Your Daily Dose of Digital Health

Evolution of healthcare brands

Analytics in Pharma with John Pagliuca

I got my glamorous start in medical writing as a freelancer for SOS Rhino, a non-profit, international foundation dedicated to preserving...

read more
design and user experience

Stay on top of your digital game with our hot list for the new year

Z-Predictions for 2013

Zemoga drives digital by creating engaging experiences for some of the world’s top brands.

read more

Contact

Say hello

Zemoga is our name.

What's yours?

Email is so 1999, but we need one to write you back :)

Houston we have a problem, you didn't write a message.

ALL RIGHT!

now we are in a relationship <3

(this means the message was sent)

We look sexier on landscape