OTT apps are not set-it and forget-it. With increased competition and churn among streaming video services reaching an all-time high, OTT service providers need to proactively guide users through each lifecycle phase and optimize the experience they deliver to their customers.
This eBook goes in depth on how OTT service providers can increase short and long-term awareness, inbound traffic, conversions, churn reduction, customer lifetime value and more.
Download today and learn:
- Why media companies need to start thinking like software companies
- Why engagement and retention should be your biggest priorities
- Nine OTT engagement & retention KPIs you should be tracking
- How the OTT marketing funnel works