Publishers like Wenner Media produce high quality content 24/7 and that’s what their readers expect without exception. However, in addition to quality, sponsors demand more in terms of different ways to advertise their brands. Native advertising is part of the response from digital media and it represents a huge effort in terms of digital design and production. Rich features that look decidedly different than a traditional article detail page, with brand integration happening at a deeper level than plain banner ads.

That’s when Zemoga gets into the picture. We helped their team produce in-depth pieces for Rolling Stone and Mens Journal, starting with their best content and making it come to life in digital. We took it to the limit in terms of web typography, css transitions, video and interactive modules.

Wenner Media was able to treat different relevant subjects in their journalistic pieces and got brands like History Channel and Indian Motorcycles to sponsor them. This initial exploratory phase with Zemoga empowered them to understand the format and learn what works and what doesn’t.