Work

OTT/TVE Capabilities

building rich cross-platform media solutions

Zemoga has developed engaging custom OTT/TVE experiences on the leading platforms for some of the world’s most recognized media brands. Partners look to us to make technology work hard for them and make it work beautifully.

Zemoga has been driving innovation in Media & Entertainment for over 15 years - from the initial shift of content and programming to the web, then mobile, social, and now the ever expanding universe of OTT/TVE. We’ve invested aggressively in partnerships, platforms, and people to support this new digital age of media consumption.

Success still ultimately depends on great content, but that content must be delivered through multi-channel, integrated experiences that drive awareness, adoption, usage, and retention. We’ve been fortunate to work with leading brands throughout this audience journey - from promoting feature films via social, to designing sites and apps to engage viewers on a second screen, to building cutting edge experiences across OTT/TVE endpoint platforms.

Whether it's a platform like Roku, Android, or Apple TV, we deliver experiences that push the envelope for our clients, integrating the latest advertising solutions like Innovid as well as advanced monetization strategies. We push the discovery envelope through innovations in UI/UX - driving viewers to explore, dig deeper, and stay longer.

OTT/TVE can still look a bit like the Wild West with a myriad of backend, app, monetization, customer management, and analytics platforms available. We help navigate these choices, providing an understanding of the pitfalls and opportunities, while bringing transparency to the total cost of ownership. While the tech is great, we don’t forget the people element - training and scaling teams to support this evolving tech stack to meet ongoing programmer requirements to differentiate in a crowded space.

Market tastes and OTT/TVE economics are changing rapidly - but the one constant of digital evolution in M&E is that great experience + great content wins. Zemoga’s deep knowledge of mobile and in-home media consumption behaviors, combined with expertise in attracting and retaining an audience through digital channels, allows us to help our clients push further faster and ensure a great product is delivered always, everywhere.

Capabilities

The role we played

Strategy
UX/Product Design
AppleTV Development
Android Development
BrightScript/Scenegraph
Back-End Development
BA
QA
Project Management

Work

brands we've helped

Frontend Architecture

abstraction is everything

When a great user experience depends on flawless performance, developing intelligently around hardware limitations is paramount. This makes it essential to base everything we build on a solid component architecture capable of identifying repeatable patterns and building them as reusable and scalable components. Some of these libraries and components we develop include patterns that speed up the theming/skinning development, as well as toolkits for common programming tasks such as data manipulation using the functional programming paradigm.

User Experience

nailing down the 10ft user experience

Understanding how users interact with specific devices, and what features and functions are most relevant to them, is key to designing for big screens. Varying input mechanisms, form factors, and hardware capabilities all can have significant design impacts, especially when combined with programmer and brand business objectives.

Systems Integration

Working with Interactive Ads

Ads can play a key role in monetizing offerings - but require careful planning to ensure the core media consumption experience isn't degraded (or overwhelmed). Zemoga has implemented a variety of solutions, including integration with advanced ad serving partners, with the goal of enhancing the experience of viewers that interact with ads at the right moment, context, and screen.

Partners

technologies we partner with

Front-end Development

limited local storage

As if the fragmentation of devices wasn't enough of a challenge, planning for each device's capacity and hardware capability is critical to delivering great OTT/TVE performance. Zemoga combines art + science in building applications that are optimized for a multi-device world. We also leverage standardized techniques for graceful degradation to ensure consistency of experience for the broadest possible audience.

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