IBM’s goal in the market is to transform the way business is done and digital plays a fundamental part in that. Teaming up with Zemoga was the result of a joint strategy to bring to LatAm years of experience and recognition in UX best practices and methodologies.
Becoming “the world’s largest digital agency” (as reported by AdAge) was not an overnight achievement. In IBM’s expansion and and launch of the Interactive division, Zemoga was positioned as a valuable UX and Strategy partner for its Colombia and LatAm initiatives. IBM brought the tech muscle coupled with Zemoga’s affinity towards the aesthetic and seamless experience the end user needs to have over the systems created, the offering made complete sense and made a big impact with one of the biggest players in the space.
Together, and thanks to the complementary skills available, we were able to provide clients with the awe and excitement of innovative solutions that brought freshness and agility to the brand and the solutions in place; but in the end, counted with the established and solid backing of IBM’s platforms and support systems.
Zemoga team members ingrained directly into IBM’s team structure and provided the modern touch and vision to the solutions that were proposed to client from pitch to finish (even the garb was a step away from tradition). In the process, Zemoga has worked with IBM to close the opportunities available and then provide all the specialized support on the UX and Front End Development fronts.
The need for digital transformations is a reality and imminent to drive businesses forward and it’s more and more evident to LatAm marketers. Zemoga has traveled across the continent to bring the value of clean and end-user-focused digital experiences to companies that understand the need and are at IBM’s reach.
The plan moving forward is to bring digital transformations across the globe, one continent at a time. With a team like this, that goal looks a project closer every day.
The role we played
- UX/Product Design
- Front-End Development
- Back-End Development
- Project Management