Brooks Brothers was in debt of having a website that felt respectful of its heritage. Zemoga was invited to help the brand team find a more current version of their online presence.
In our history, we’ve been able to work with different kinds of brands in the retail industry. The moment we got that first email from Brooks Brothers we knew we were in front of an unique opportunity to do something great.
The Brooks Brothers team approached us to help them rethink the key moments in the online experience and presented us with a number of brand-related and tech-related constraints we were happy to deal with.
We spent hours understanding the brand, digging into the past for old ads and catalogues and walked through their brick and mortar stores for hours. We wore their products with intent, felt the materials, appreciated the details in the hang tags.
We were aware of Brooks Brothers’ heritage, but only once we had a chance to live their product and brand experiences were we able to understand the elements at hand. All those findings were part of the mix we started to create between that and best UX practices within the retail industry.
What’s the easiest way to help users get from a homepage to a checkout page? How can we make the journey between those points both rich and inspiring? Our UX team defined a structure for that to happen. Without reinventing the wheel, we were able to create a system that empowers the brand for the future and helps them showcase the beauty and craft of their products in many different ways.
The role we played
- UX Design
- Visual Design
- Motion Design
- Project Management