Reported by Alejandra Molano
So this is the first to a new series of posts we are going to have about Z-talks.
For those who are not yet familiar with Z-talks: it is an initiative we started in the Creative Department for each member of the team to share a little knowledge with the rest, in just half an hour. The whole idea has been a total success so far, and we’ve had presentations with the most interesting topics ranging from Animation, Illustration, and Typography, to Serendipity. It was an initiative that only included the Creative Department, but now we want to share it with you!
Today’s Z-talk was presented by Wilson Carreño, and his topic was “A Brief View on Concept Art”.
What is Concept Art?
“It is a form of illustration where the main goal is to convey a visual representation of a design, idea, and/or mood for use in films, video games, animation, or comic books before it is put into the final product.” – Wikipedia
Concept art is one of the most important tools in entertainment industries, as it helps to generate and define the look and feel for a production involving visuals such as films, animations, video games, and comics. It is the previous process to the whole development, and it sets a reference. Through concept art producers and developers make sure the final result will be cohesive and coherent.
There are lots of very well known concept artists, who include:
Moebius (Jean Giraud), who worked in important productions such as Alien, Tron, The Fifth Element, and Starwatcher.
Disney is also an important reference in Concept Art, being also where the term was first coined as early as the 1930’s. Lots of the work made for Disney movie’s concept art has been shared with the public, and is well known for its amazing quality, and its attention to every detail.
There are varied styles in Concept Art ranging from photo-realism, to traditional painting techniques.
Concept art is an essential intermediary between art and design, and it is a very valuable tool to communicate and promote a project.
If you wish to know more about this topic, you can check Wilson’s great presentation here: