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Zemoga’s retail innovation for Home Depot featured by PSFK

Zemoga is honored to have our creative innovation featured yet again, this time by leading trendspotting publication PSFK. Creatives build things. It doesn’t always have to be in ones and zeroes. Sometimes we like to put hammer to nail. We’ve designed “Simple DIY” for Home Depot, an end-to-end experience that reinvents how customers buy. We Read more

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Zemoga is honored to have our creative innovation featured yet again, this time by leading trendspotting publication PSFK.

Creatives build things. It doesn’t always have to be in ones and zeroes. Sometimes we like to put hammer to nail.

We’ve designed “Simple DIY” for Home Depot, an end-to-end experience that reinvents how customers buy.

We started by looking at the problem. Unless you have experience, building something yourself is confusing. On HomeDepot.com , users will be able to choose what they want to build, such as a standing desk that can be made within a budget of $300 and has specific dimensions. Home Depot will aggregate all the pieces and hardware required to build it into a shopping list to build the desk within the user’s budget.

To make sure you don’t get lost in the home improvement store jungle, the Home Depot app will then use iBeacon technology in-store to lead users to where those items are located.

The nature of city living doesn’t always allow for the space to build DIY projects, but we can expand the possibilities by creating “Design Studios” within Home Depot stores. The Home Depot App will end by offering the shopper to build their item in one of Home Depot’s “Design Studios”. These are specialized small work spaces where tools, space, materials and everything else needed are provided for the customer.

Once completed, the Home Depot can deliver that item locally next day for the customer. Simple DIY can help thousands build better and build smarter in their own personal garage or working space.

You can find our work in PSFK’s Future of Retail 2015 report. To find more of our work, check us out on Twitter, Facebook, and Instagram.

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