By Alejandro Gomez
Our good friend, Chris Brogan recently posted his business wish list for 2010 and invited others to do the same. The timing seemed very appropriate to me as we are planning our holiday party here in Bogota and also continuing our month long focus on strategy for the coming year.
As I look back I find that many of my wishes for our business grow out of some of the things we started in 2009. It’s been an amazing year of growth for our company and I sincerely hope to build on that in the coming year. Here’s my wishlist for Zemoga in 2010:
For Our Clients
– that they continue to push the boundaries of what is possible in the digital space. This year I’ve seen traditional brands like Wise Foods and Toyota really embrace the possibilities of Augmented Reality and 3D experiences. I hope more and more of our clients realize just how much technology can help consumers connect with their brands.
– that they use consumer feedback to help them build and improve their business. For myself, one of the great shifts in 2009 was the growing number of companies that switched from “telling mode” to “listening mode”. It’s become a cliche to say that such changes are no longer a revolution but a part of day to day business life. I hope this is true. I’m seeing more and more companies start to embrace this methodology and I’m happy that we’re able to help them implement these changes.
-that they encourage others to keep up with the times. I’ve seen our Pharma and Financial Services clients struggle with regulatory challenges and I’ve seen numerous clients struggle with legacy systems that inhibit their business. Business today calls for constant reinvention and refreshment of resources and that message needs to be conveyed to everyone involved in the process.
-that they focus on strategy and long term trend analysis. With all the information now available and resources still relatively scarce, it’s more important than ever that companies identify where they are going before they start out on their journey. Companies that don’t have a digital strategy in place are doomed to play catch up, an expensive and ultimately losing proposition.
For Our Company
-that we continue to put our clients first. I know this sounds like ego massaging but we’ve grown our business almost entirely on referrals and recommendations. We’re making organizational changes in the coming months to ensure that we stay account centric and client focused. It’s what has seen us through the bad times and I believe it’s the key to our continued success.
-that we continue our efforts to be more than just a “digital agency”. I personally spent a lot of this year growing our Innovation Lab service offering – the strategy and concepting part of our business. And others have been tasked with growing metrics, SEO other parts of our service offerings. It’s my hope that we continue to evolve our business so that we can service our clients through every part of the project lifecycle
-that we continue to be a fun and exciting place to work. We implemented a program called “Life Dimensions” this year that was specifically designed to help promote work/life balance. As more and more players try to duplicate our business model and we land more projects, we’re working hard to remember that a caring, enjoyable work experience is one of the greatest differentiators we can have (and that goes for our clients as well as our staffers).
For the Zemoga Team
-continued, health, success, and personal development in the coming year. As one of the founders of our business, nothing gives me greater pride or pleasure than to see how far our team members have come since we founded the firm. Of all the rewards our company and clients have given me, this is still the one that means the most.
I hope everyone reading this has similar achievements that give them the same feeling of accomplishment. And I hope all of you see your wishes come true in 2010.
Let us know what Zemoga can do to help.