Colombians have a lot of interesting New Year’s traditions (Alejo always makes sure he eats his twelve grapes) but none are more visually compelling (and ripe for a digital execution) than the Año Viejo dolls.
Zemoga developed the Año Viejo app (or Burn This, Keep That) to bring the beloved Latin American New Year’s tradition of creating and burning dolls to the digital world.
The App allows each user to create his or her own Año Viejo doll using Facebook Connect. Users can customize their dolls with a wide array of clothes and accessories, as well as different options for body parts. The virtual Año Viejo dolls can be stuffed with all sorts of content including images, links, text and even tweets with the hashtags “#burnthis” or “#keepthat. A gallery of worldwide dolls let people see dolls created by other users as well.
Along with Facebook connect and the possibility of linking the users’ dolls with their Twitter accounts, the Application also offered Browser Bookmarklets that let users “stuff” their dolls with content from any website they visited, making it a fun, dynamic and social event.
All dolls created with the app were burnt at midnight on December 31st. An email was sent out inviting users to witness the digital immolation of the things they wanted to burn and the blossoming of good wishes for 2011. The animation could also be shared with friends and family as well.
By connecting through Facebook and Twitter, users were able to share their Año Viejo with friends and family, spreading the tradition and encouraging others to free themselves of the passing year’s disappointments. Zemoga’s Año Viejo app brings new light to a historic tradition, whipping it from the homes of South America and bringing it to the screens of thousands of users.
If you want to see just how creative your fellow Zemogan family members can be, make sure to peruse the gallery at http://www.burnthiskeepthat.com/.