Paramount came to us with the challenge of building a Social Media campaign targeting international audiences. We crafted a Facebook promotion where each week, the application “intercepted” a communication from the story’s antagonist John Harrison.
At that point, Harrison’s true identity was still a mystery and the campaign capitalized on the intrigue being built up through the press, blogs and fan boy sites. We built a unique sharing functionality that allowed users to spread the word. The application could also be embedded in Blogs to make it viral beyond social media. The multi-language content allowed Paramount to reach as many fans as possible — in Spanish, English, German, French and more!
The application and the movie were big hits and helped Paramount kick off the summer in full social sharing style.