What a way to kick off 2011!
Rodale Publishing is the leading source for quality health, fitness, and wellness content. With a reach of over 70 million people around the world, Rodale’s print publications, trade books, and online properties represent the best in its category. After a history of executing innovative digital solutions for such Rodale titles as Men’s Health Magazine, we’re proud to announce that they’ve officially partnered with Zemoga to deliver integrated, cross-platform marketing solutions to advertisers and audiences.
Here’s what Gregg Michaelson, Rodale’s CMO and President of Integrated Marketing and Sales, has to say about the partnership:
“Zemoga has demonstrated exceptional creative and technical skills in its innovative work with Rodale thus far, and we are excited to be deepening our partnership through our Advertising Sales and Marketing group. This new strategy will enhance our ability to offer the most cutting-edge and successful digital campaigns in the market.”
Thanks Gregg! We’re super-psyched to work more closely with them, especially since this the first time that Rodale has employed an agency of record to carry out their digital marketing needs. Got any words, DJ?
“We are very pleased to partner with Rodale to expand its multimedia platform capability across all its brands. We look forward to working hand-in-hand with the integrated marketing team to devise creative strategies and develop multimedia campaigns that are both highly effective and extremely efficient to manage.”
So cheers to our new BFFs, Rodale, and let’s get to work on generating creative digital solutions that yield real results!