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Responding to Responsive

One thing that sets Zemoga apart from the run of the mill interactive agencies is our ability to stay one step ahead of the other guys. We have proven this time and time again through our innovations in digital healthcare marketing, augmented reality, commercial application development for iPads, etc.

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Zemoga WRD

One thing that sets Zemoga apart from other groups is we are adroit. I love that word. It’s true, you need to be when tech changes as fast as it does and users want more. We have proven this time and time again through our innovations in digital healthcare marketing, augmented reality, commercial application development for mobile devices, etc. So the need to help our clients evolve was as plain as the trackpad under our fingers, we clicked, swiped and motioned our team into action.

By increasing our responsive efforts through intense training, innovation and involvement in the community of developers, we can further help clients move their current environments quickly, efficiently and pixel-perfectly, into alignment with the consumer-driven expectations of device and location specific content serving.

What we mean is, your user experience looks great, is functional, relevant and in context with the device the consumer is using, period. We have already successfully implemented RWD strategies for Toyota, Viacom, Gerber, Meredith Publishing, Little Caesars – so why not double down and make it a legitimate focus.

Why is RWD so important? Well, for one thing, there are over 1.2 billion mobile web users in 2012 and many analysts estimate that by 2014, mobile web browsing will overtake desktop internet usage. Looking beyond the numbers, consumers just expect their mobile devices to be, in many cases considered 1st vs an afterthought.

Research indicates that consumers expect:

• Consistent user experience
• Content access across all devices
• Efficient browsing and UX
• Instant familiarity
• No need to download/update native apps on multiple devices

And, from the brand’s standpoint, RWD provides:

• Consistent brand experience
• Centralized content distribution / control
• Saves Development Time
• Saves Money
• Increases services usage
• Improved SEO
• Better Performance
• Wider Browser Support

So, you can see why we are just a little bit excited.

If you wish to receive our POV paper on RWD in 2013, please email jason.brandt@zemoga.com and we will forward it along.

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