Nothing feels better than when your offspring (ok….I am having fun here) gains the attention and admiration of those around you. Our recent 9-month effort (ironic right?) for Meredith’s Parents.com is one bouncing baby we are tickled pink about. It included a complete “recast” of how they service their audience online. We started with our renowned Spark! Process which included solid site audit, consumer research and strategy effort, and then executed against our killer findings with some digital superpowers I can’t illustrate via email.
Michael Kress, the Executive Editor of Parents.com was nice enough to say this:
“Zemoga was the ideal partner to work with us on re-conceiving and redesigning Parents.com. They brought together analysis and creativity with strong, methodical project management, which allowed us to think big, explore our options, and yet stay on track. They were a true partner, offering and defending their opinions without trying to impose them on us, and working with us to satisfy a large array of requirements from a diverse group of stakeholders–all without losing site of the core goals of the project.”
The effort has won praise and an award winning user experience that completely re-thought how they leveraged not only the volumes of existing editorial and video assets, but we also created new ways for them to deliver content and facilitate e-commerce. Our collaborative efforts won the “2013 Best Re-launch” from Min/Folio, quite a nod from the leading authority on the publishing industry.