Late last year, we were asked by Toyota to execute a plan around driving interest and opt-ins for the newly redesigned Avalon. Toyota knocked it out of the park with the 2013 redesign, completely overhauling just about everything on one of its most popular models. With few assets available to us (as the car was just hitting the press and the showrooms) Zemoga worked on a responsive design solution that drew in consumers and engaged them from click one, regardless of the device. The challenge was to get 50,000 “hand raisers” in 3 months (that dealerships could then market via email and other direct channels). We delivered 50,000 in 2 weeks. Ahem. 2 weeks! The number is now in the 6 figures and doubters of successful and engaging opt-in customer acquisition strategies are taking note.
Anyone who thinks Zemoga kicks ass, raise your hand!
(Thank you those who actually did, we felt it) Now go buy an Avalon!