When the team was asked about the innovations they’re most looking forward to in the coming year, it was no surprise that Russ Ward was first to step up, sharing a few things that he’s excited to see in 2012.
In between freaking out about the end of the Mayan Calendar, we should keep one eye open in 2012 for broader adoption of Near Field Communication (NFC). This proven technology has been around for about 9 years but not readily adopted in the USA. In real terms it’s benefit affords the exchange of information between devices namely to make payments from your device to the vendor device.
Currently there are a few implementations of this technology in the USA – Google Wallet is one example. NFC is powered by a NFC Chip installed in a Smartphone or Tablet and needs to come within a few inches of the receiver to create a transaction.
As convenience and user trust progress we should expect to see many more credit card agencies to adopt transactions using NFC.
Just quietly, I don’t think that NFC will be the last wireless data transfer technology we can expect to see in 2012 – Mayan Calendar or no!
He’s also convinced that with the widespread adoption (90%) of Smartphones shipping with HTML 5 in 2012, we should see the dominance of the Mobile Web as the main mobile advertising channel. According to Giselle Tsirulnik of Mobile Marketer, PayPal payment volume increased 516% on Black Friday and 552% on Cyber Monday in this channel. As Giselle suggests this would indicate that more people are willing to buy products and services using their Smartphones. As these devices improve in their speed and resolution we should expect continued penetration of marketing in this channel.
Reflecting on yesterday’s post, with an eye to the future, Russ says, “I think the breakthrough gadget for 2011 and beyond will be electronic contact lenses that are actually visual displays on our retinas. These wireless powered and wirelessly operated lenses are still in development but are within years of implementation. We will no longer need large and heavy displays or projection systems or the now famous Heads Up Display used in military applications. Combined with a gesture interface and a smartphone type processor this will bring new meaning to the term multitask. Forget the 51 inch display – imagine a horizon to horizon display in Hi Def? So where do we put the speakers…?”
He continues, “As an avid UX fan I loth the QWERTY keyboard for what it has actually done to interface design. So for 2012 I hope that the Gesture and voice recognition interface for computing devices continues on their currently independent paths to maturity.”
And Sven Larsen says, “the thing that most intrigues me is the possibility of Apple introducing Siri technology to devices apart from the iPhone. Is 2012 the year where we finally get our STAR TREK style voice activated computers?”
What do you think? Is Gene Rodenberry‘s future upon us?