Are traditional websites obsolete?
It may seem like a strange question to ask. But more and more these days people are using other social media tools to spread their marketing messages to the outside world. A recent statistic we saw noted that over 70,000 blogs are being launched every day. Facebook has passed the 150 million user mark. And Twitter is not only a media darling but a growing force in the digital space (Digital agency Crayon’s website is basically their staff’s Twitter feeds). Even Flickr and Linked In are being used by innovative companies to raise brand awareness.
With all these new tools, do we even need traditional websites anymore?
It’s a scary question for interactive agencies like ours to ask. But we think the answer is actually good news for digital marketers. Yes, the traditional portfolio site is probably no longer a necessity for many clients. But these new tools and trends in social media demand fresh content on a regular basis. Companies can longer design a plain vanilla website and let it sit for months with no updates or new material to engage readers. And social media has also raised the bar for web editorial and design. When information is readily available through so many channels, web presence has to be truly extraordinary. That requires skilled designers and developers conceptualizing unique and engaging content. Not bad news for agencies like ours at all.
Websites also still offer the opportunity to engage visitors with a depth of content that simply doesn’t work with other digital tools (no one wants to read a twenty page blog entry). And the functionality offered by websites is still unmatched by any other communications tools. A site like We Feel Fine is a great example of the unique ability of a well designed site to convey information in a way that no other communications tool can deliver.
So while we may be saying so long to static web pages the full potential of the web is only starting to be unlocked. And as more and more advertisers come to the realization that all of today’s marketing efforts require a digital component, the innovation curve will only get steeper.
What are you doing to make sure your site provides maximum engagement for your customers?
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