Whenever we take on a new project at Zemoga, we always try to have some sort of discovery session with our client. There are a number of reasons for this but there are three essential pieces of learning that can most easily be identified by going through this process.
The first is business objectives. The second is user needs. And the third is scope.
Scope is tremendously important to define. Not just because it is the only way to accurately calculate resources required (as well as timeline and expenses). But because a well defined scope is one of the key drivers for design thinking.
One of our favorite blogs, the Stimulist, recently posted a video that sums this up in a succinct and elegant manner. Here’s Marissa Mayer, Google’s VP of Search Products and User Experience talking at Stanford University about how “Creativity Loves Constraint”