If you are in NYC or Toronto(and perhaps other cities) you might have seen some graffiti. And if you have read the seminal Watchmen graphic novel then you know what I speak of. It seems that either some crazy fans have been vandalizing the city or WB has made some careful choices about how to promote this movie. It’s not the first time this has been done. HBO did it for the premiere of True Blood with their dual posters that got defaced. If you look at the below images from /Film you can see all the tagging done in NYC.
Personally I think it was a Guerrilla style marketing for the film. WB is promoting the hell out of Watchmen and it makes sense. Also the some of the photos above look suspiciously like the new wraparound ads on NYC phone booths – you be the judge.
Found Via /Film