By Dan Licht (@thedvl)
Here’s a great example that shows how focussing on the user experience can lead to innovation in even the most mundane product. You can read more about the thinking behind this redesign here. In addition, to the environmental benefits this design provides I bet it would significantly reduce the number of driver-pedestrian whereever it was installed.
What classic products does your company make? Could their user experience be improved by a redesign or tweak?