By Alejandro Gomez (@zemogalejo)
I don’t know if you’ve heard, but Google TV has arrived and promises to be a new chapter in television history. Like Google says, “We haven’t been this excited about TV since Saturday morning cartoons.” With all the buzz around mobile devices and the number of people using them, we tend to forget that TVs are not only the center of our living rooms, but five billion of us use them. Yes, five billion! Now that’s a market that only big networks have access to, until now. Now your content can reach living rooms as well, which means a whole new world of opportunities.
Google TV is a device that works with your TV, your satellite, your cable and your internet… integrating them into one single experience that can be controlled through your phone, your voice and wireless keyboard. Now, that sounds really good.
So will Google TV mean yet another device in my media console? It could, but Sony recently released the very first and only HDTV Google TV-powered flat screen: a television that comes with Google TV built in so you don’t need to yet have another device. Learn more about Sony’s TV here: www.sonystyle.com/SonyInternetTV
Google TV will let you search across every channel, every app, and the entire web simultaneously. That’s true integration.
Since its connected to the internet, you will be able to navigate the entire web on your TV and enjoy your favorite websites. The difference though is that you will be doing so within the comfort of your family room couch and on a 42 inch HD display… and not on a tiny screen while attempting to drive or walk, which makes this a much safer form of content consumption.
Multi-tasking will happen on the TV itself since you will be able to enjoy internet and TV at the same time. With Google TV you will be able to switch between Web and TV seamlessly, or watch both at the same time.
If you are a DISH network subscriber, then Google TV will be more relevant and powerful, as it offers additional features geared towards this technology like recording and DVR access right from the Search bar. Learn about this feature here: http://www.dishnetwork.com/googletv/features.aspx
With Google TV you will be able to customize your Homepage, giving you quick access to your favorite websites, channels and apps. Imagine having Skype, Netflix, Pandora, CNN and Youtube right from your homepage and toggle between them seamlessly. That’s a reality now.
This is definitely an exciting new way to reach your audience and engage them with your brand. Content producers now have a whole new playing field to explore.
Learn more about Google TV at http://www.google.com/tv/features.html.