Perhaps the past few months when you were out getting your groceries at the local store (they exist outside of New York right?) you might have found yourself lost while trying to find your favorite Tropicana orange juice. It seems that along with the revamp to the Pepsi brand, PepsiCo decided it was time to reinvent the tride and true Tropicana container. Now when I saw this my first reaction was “…What only this generic OJ… where’s my good stuff” but upon further inspection I was standing right in front of it… ‘cept it was all new-ish and not orange juice looking. I have spoken with several friends and coworkers (one who did like the new direction… I shall not name him for he will be the subject of much ridicule).
This morning in the NYTimes they address this issue and the fact that after much consumer feedback PespiCo has decided to return quickly to the old and respected Tropicana orange with the straw look. I must say… wise decision. I do think the new logo is good and a nice clean update… but they just changed to much.
On a side note I think their Pepsi redesign is nice… and successful since it isn’t to far from what people would expect.
Read the NYTimes article here
See the Ads and new design on Tropicana’s site here