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Top 5 Thought-Provoking Quotes from Integrated Marketing Week 2014

A lot of intelligent people said a lot of intelligent things during Integrated Marketing Week. Here are our top five quotes from the conference.

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A lot of intelligent people said a lot of intelligent things during Integrated Marketing Week. Here are our top five quotes from the conference.

# 5. Unlike focus groups and copy tests that take the life out of an idea, the data opens up and identifies opportunities

– Cliff Sorah, Group Creative Director, The Martin Agency, Creative by the Numbers: Can Great Creative and Numbers Coexist  

# 4. What’s the screen? The answer is “We don’t f***ing know.”

– Sophie Kleber, Executive Experience Director, Huge, The Secret to Seamless Customer Experience: Responsive Design.

# 3. If [advertisers] don’t have value to bring me, don’t talk to me again.

– Alexis Maybank, Founder and Chief Strategy Officer, Gilt, The Insider’s View on the Changing Landscape of eCommerce

# 2. Google already knows what we’re buying, [ads] will be so contextual and relevant that they won’t look like ads, they’ll look more like reminders.

– David Lesué, Creative Director, AtTask, Future Trends in Marketing

# 1. Just About Everything Gary Vaynerchuk Said

  • “If you’re just a headline reader, you really sound stupid in a room of people who know what they’re talking about”

  • “Instagram is the modern equivalent of print ads”

  • “The internet has created the second Industrial Revolution”

  • “Everybody’s obsessed with width instead of depth.”

  • “The internet is squeezing everyone in the middle who provides no value out of a job.”

– Gary Vaynerchuk, CEO & Co-Founder, VaynerMedia, Jab..Jab..Jab…Right Hook: A Conversation with Gary Vaynerchuk – His Story in a Noisy Social World

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