By Sven Larsen (@zemoga)
… blog posts that is. We kicked off FBWL at the start of 2009 and 275 posts later, it’s revealing to see which posts garnered the most reader interest. In descending order, here are the entries that generated the most traffic on our blog:
With all the discussions we’ve been having about visual communications lately, it’s no surprise to see that our top post featured one of the most compelling graphics we’ve ever featured on this site. Ditto our Halloween Party photos. With the large community of creative types that we serve, eye catching graphics are a real driver of traffic.
It was also heartening to see the interest in Colombian culture evidenced by our readership. Part of that might have something to do with this blog’s title but it is reassuring to see our clients and partners taking an interest in the unique environment that is responsible for so much of what we do.
The Spider-Man post was a reader favorite and was definitely one of our most linked to pieces. There’s a lot of crossover between the worlds of digital communication and “geek culture” and this article certainly targeted that community head on. Seems like a lot of our readers have a soft spot for the old Webhead and his brethren as well.
Transmedia is definitely a hot topic right now and the piece we wrote on the topic ended up being another highly linked to article. It certainly helped that Transmedia pioneer Jeff Gomez gave the post a favorable mention. Ditto the Moth/Social Media piece that social media maven Chris Brogan was kind enough to tweet about.
What struck the FBWL team most about these listing was the variety of topics covered. As the blog enters it’s second year, we’re going to be experimenting with focussing on some specific themes and subject matter over given periods of time.However, one of the great benefits of digital communication is being able to use metrics to help guide your strategy. And it’s clear that you guys like the crazy mix of cultural reporting, digital pondering and over all kibitzing that we do on a daily basis here. We’ll strive to continue to keep things lively and interesting.
Did you start a blog in 2009? What have you learned in the past year?