by Briana Campbell (@MsMatchGirl)
There’s an app for that. But do you need it?
Five apps some folks from the Z-team, learned about, were excited for and … somehow found themselves never using.
Color: This much hyped app raised $41 million in funding before it was even launched. All the blogs were talking about it. I don’t know about you, but I logged into it once and never used it again. One of the guys at the office spoke of how he used it while at a concert one evening, but he never used it again. Personally, I don’t necessarily care to see the photos of the strangers standing around me. I’d rather look at pictures posted by people I don’t know. Who aren’t in a 150 foot radius.
Don’t get me wrong, I think the idea is really cool. And it will be interesting to see where it goes. But for me, for now, it’s not something I go to.
Shazam: OK. I actually think Shazam is awesome. But I don’t use this app on a regular basis for the simple reason that it rarely works. By the time it loads, the some I’m trying to suss is almost over and there is probably too much ambient noise in the space – be it bar, restaurant or party – I get that little message that the song can’t be found about 90% of the time. I’m deleting it mind you, but I never use it.
Typeplace: Typlace seems like it would be a really fun app. It allows you to take photos of typography and share it with your fellow Typeplacers and to your social networks. It also allows you to find the interesting type that is near you, found by others, via geo-tagging. Sounds cool, right? Dan Licht, Zemoga’s guiding creative voice and resident font-nerd, was really excited to purchase this app (yep – he paid for it). Yet he never uses it. He felt that, in the end, it was too close to apps he has already and he finds himself simply sharing through apps and programs he was already using.
Want!: Another one from Dan. Want! is an app that allows you to take photos of things you … well … want, and share them with your social networks. It also has Foursquare integration, so you can see what others around you want. In chatting about this app, Dan mentioned he might find it more interesting/use it more if it had some kind of e-commerce platform, so you could “want” something and find a link to buy it (or have it easily purchased by someone else). It’s only been around for a little while, so maybe the audience will grow or they will add commerce, or at least there will be more adoption.
Path: Path is an app, from a former Facebook developer, for sharing moments with only your closest friends and family. Maybe that’s the problem. With Path, your network is limited to 50 people. And they have to have Path, too. When it launched, I received an invite, but as it was iPhone only (no longer true) and I’ve got (for now) an Android phone, there was no real good way for me to play along. And as Dan says, since no one he is close to has adopted it, there’s not reason for him to use the application.
One of the biggest problems with many of these apps is that they rely on a small and insular social circle to really be utilized well. And, seriously, just how many social networks can one person truly be part of.
What do you think? Any apps you were really looking forward to downloading that you never find yourself using? We’d love for you to share your thoughts in the comments.