With a company blog called From Bogota With Love, it’s pretty obvious that Zemoga is deeply invested in Colombia. We have our largest office there and are really proud not only of the caliber of work we’re able to produce, but that we have the means to show off to the world just how full of talented people Colombia really is.
Alejandro Gomez, President of Zemoga, and Diego Ceballos recently had a chance to spread that message in a very special way.
ProExport, a government agency in Colombia with an eye to promoting and helping Colombian businesses export their goods and services, sponsored a Business Matchmaking Forum, taking 135 Colombia exporters to Sao Paolo, Brazil, to meet with 165 buyers. ProExport did all the “heavy lifting,” literally playing matchmaker and setting up over 1079 meetings.
Alejandro tells us that he and Diego had eleven meetings, each of 20 minutes, where they were able to present Zemoga’s services, portfolio, reel and talk about our methodologies and practices. It was a great opportunity to get exposure for the Zemoga brand, but also to learn more about the market, economy and culture of Brazil. The trip he said, “helps evaluate if the market is viable.”
“We want to expand in the region and Brazil is a country with many opportunities. Our experience working for the US market means support for Latin America,” Alejandro is quoted saying to the ProExport reporter. A main goal, overall, in Latin America is to educate companies to “think strategically, not tactically, about digital.” This is something that Zemoga is known for and the meetings were a great chance to show our chops. The companies Alejo and Diego met with were “in awe of Zemoga’s methodology and capabilities.” In fact the Z-team was so popular that they split up so that they could make sure to meet and present to every company that wanted to learn more.
Alejo, didn’t only spend time with other businessmen, he had a chance to speak about Zemoga and his experience at the Matchmaking Forum on TV, too. He spoke to reporters from Caracol, RCN and CMI. Additionally, he had a chance to get to know the founders of Mobile Monday Bogotá (Mobile Monday is an international community that explores uses of the platform and growth in the field of mobile) and was invited to be a part of their leadership team. (Side note: We think Zemoga’s mobile expertise makes him a perfect fit for this new role!)
And what about the rest of his trip? How did the Z-team enjoy Sao Paolo?
The food was amazing. They went to a lively churrascaria, where there were at least fifty waiters scurrying around, carrying giant pieces of meat. The traffic was terrible, but the people were calm in their cars – not aggressive like you might see in New York! And the best part? Alejandro tells us that there was Bossa Nova everywhere – in the cabs, in the restaurants – which he really loved. He said, as a big fan, he was in paradise.
ProExport has more matchmaking trips on their agenda for the coming months – Canada, Chile and Europe are all on the list. We know that when the Z-team travels to these locales that they will have an equally amazing experience, sharing the Zemoga brand and showing everyone what we can do … from Bogota with Love.