We shared it with you before, but we need to remind you!
Today is the last day to submit your vote for South by Southwest Panels via the Panelpicker.
This year, Zemoga is excited to announce that our own CEO DJ Edgerton is participating in two panels (if you make sure to get over there and VOTE for them!) with The Society of Digital Agencies.
The first of these is SoDA: An Evolution of A Digital Agency.
Over the last few years, many digital agencies have made great progress towards getting a coveted seat at the clients’ strategic table, which in the past has been the sole domain of the traditional agency This puts today’s digital agencies at a fundamental crossroads in their evolution. They can remain true to their production house roots, and continue to work with lead agencies, or they can embark upon the path to become a lead agency themselves, and incorporate elements of the traditional agency into their own offer. The Society of Digital Agencies (SoDA) presents a panel discussion for digital agencies that want to evolve their business to lead client engagements, The quest to become a lead agency may hold the promise of wealth and glory, but it is fraught with many trials and tribulations. Challenges around changing business models, skill sets, processes and philosophy required to make the change will be discussed and debated amongst prominent SoDA members.
- Should your digital agency lead client engagements?
- What are ramifications of this shift?
- What core skill sets do digital agencies need to acquire to lead engagements?
- What challenges can digital agencies expect along the way?
- What are some recommended change management techniques?
- Angele Beausoleil, Dare
- Tony Quin, IQ
- Anders Wahlquist, B-Reel
- Sandy Fleishcher, Dare
- DJ Edgerton, Zemoga
- Patrick Gardner, Perfect Fools
Cast your VOTE now!!!!!!
The second panel from SoDA is What’s Good For The World Is Good For The Agency.
Ask anyone at a digital agency, from account directors, strategists, designers, writers, and engineers, if they’d rather work on selling more of product X or work on something that provides a social good. The answer is obvious. Yet, the priorities of agencies often make it difficult to dedicate and allocate the required resources and commitment. Certainly many agencies try to take a few pro bono projects every year, but even these projects don’t typically generate the attention, commitment, and enthusiasm from senior leaders of at an agency. But they should. In this session, we will present several case studies where agencies made a strong commitment to let people work on a project that they were both passionate about and provided social value. The results of these efforts are both wide and deep – more engaged and happy employees, work that allows an agency to showcase new and different talents, and fundamentally making something that makes the world a better place.
- How does letting people work on projects they are passionate about provide true ROI?
- How can you create a culture that inspires and rewards innovation that provides social good?
- How to really value the benefits of working on projects that provide social good?
- What is a good process / framework to determine the right types of projects to undertake?
- How do you make sure great ideas don’t become missed opportunities?
- Steve Glauberman, Enlighten
- DJ Edgerton, Zemoga
- Carl Panczak, Reactive
- Andrew O’Dell, Pereira & O’Dell
Cast your VOTE now!!!!!
We’re really excited by the conversations these panels will pique. We hope you are, too.
Now get out there and vote!