I asked some of the Z-team to share what they thought were the digital innovations that defined 2011.
Of course the iPhone 4S (and its best pal Siri), the Kindle Fire and the iPad2 came up as obvious in the course of the conversation. But as we here at Zemoga don’t deal in the obvious, we thought we’d touch on a couple of smaller innovations that not only made big impressions in 2011, but will lead us into a whole new path for 2012.
The first, that our CMO Sven Larsen mentions, is the Square Card Reader, a simple device that turns an iPhone into a credit card machine. It’s become ubiquitous in the markets that pepper his (and my) home borough of Brooklyn and is one of the big drivers behind the rise of mobile commerce. Over one million merchants are currently using it.
The second that Sven brought to our attention is Jawbone’s Up Personal Health Device (although he could have mentioned it’s competitor Fitbit as well). The growing popularity of these devices is indicative of the pivot from treatment to prevention that dominated Healthcare conversations in 2011 and will be a major subject of debate in the 2012 elections.
From Dan Licht, “I don’t think there has been that killer gadget. Most things that came out this past year are new versions of previously released devices. I will say that while I didn’t upgrade to the iPhone 4S, Siri is definitely something to notice. It’s the first implementation of speech recognition I have seen that works, and could revolutionize the way we interact with our devices” One of his other favorites of 2011 – http://www.
Tomorrow, we look to 2012 with Russ Ward.
What innovations do you think defined 2011? And what are you most looking forward to in 2012?