We’ve recently returned from the Inbound Marketing Summit in San Francisco (much more on that later) and were struck by the omnipresence of Twitter at the show. Not only were many of the attendees tweeting while they watched the speakers, Chris Brogan and team had partnered with r2i Integrated to feature their tweets in a real time stream projected on screen during speaking breaks. The whole thing created a curious post modern effect but it did also reinforce the key points many of the speakers made (and conveyed the feeling that the conversation was being shared with a much larger audience than just those attending physically). With speakers like John Batelle, Tim O’Reilly and Charlene Li making presentations, we truly felt that we were on the bleeding edge of the conversation about how social media is evolving. And Twitter was front and center in those conversations. Will this real time commentary become the defacto standard for industry conferences? And how will that play out in other areas of our business?