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Is This What They Mean By "Swagger"? #badjoke

By Kimberly Reyes (@CommDuCoeur) It’s part of my job to shop.  And I take that responsibility very, very seriously. One of my absolute favorite things about working for Zemoga is getting to attend our Spark Sessions.  Part of our Innovation Lab service offering, a Spark Session is a 1-2 day workshop that focuses on the Read more

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By Kimberly Reyes (@CommDuCoeur)

It’s part of my job to shop.  And I take that responsibility very, very seriously.

One of my absolute favorite things about working for Zemoga is getting to attend our Spark Sessions.  Part of our Innovation Lab service offering, a Spark Session is a 1-2 day workshop that focuses on the interactive needs of both the client and the end users.

Spark Sessions help Zemoga build better products that meet and even exceed your business goals and at the same time provide an enjoyable interactive experience for your users.

There’s a whole toolkit involved in hosting a Spark Session.  There’s everything from Zemoga-designed maps and charts to magazines, colored pencils, and dry-erase boards.  But I think some of the coolest Spark Session accessories are things like the Zemoga-branded Post-Its and Sharpies pictured above.

I’ve been in the marketing industry for almost 4 years now, and I know how important it is not just to buy swag, but to pick out stuff that’s useful.  What do branded Post-Its and Sharpies say about Zemoga?

To us, these items symbolize a kind of creativity and innovation that is timeless.  Think about all the complex and high-tech tools we have at our disposal (I wrote about some of them earlier this year).  Even in a world that has things like the iPad and mobile mind-mapping applications, sometimes all it takes is a Sharpie, some Post-Its, and a quiet room.  Zemoga can help you with the first two, but you’ll have to figure out that last one on your own 🙂

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