Insights

Summer Reading Zemoga Style

Even the Zemoga team takes a break every once in a while. As we mentioned before, a bunch of us have been traveling far and wide on a quest for a little summer relaxation. Of course, one of the great benefits of long plane rides and isolated locales is a chance to unplug from the Read more

Even the Zemoga team takes a break every once in a while. As we mentioned before, a bunch of us have been traveling far and wide on a quest for a little summer relaxation. Of course, one of the great benefits of long plane rides and isolated locales is a chance to unplug from the digital world, recharge the batteries and maybe take a little time to think deep thoughts.

Nothing gets us headed in that direction more than a good read. And with new books from Douglas Rushkoff, Chris Anderson, Brian Solis, Chris Brogan and Julien Smith among the new releases there’s no shortage of choices. Here’s just a taste of what the Zemoga crew will be consuming on our travels over the next few weeks:

THE ZEMOGA SUMMER READING LIST

Trade-Off: Why Some Things Catch On, and Others Don’t by Kevin Maney

Free: The Future of a Radical Price by Chris Anderson

The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel

Not Everyone Gets A Trophy: How to Manage Generation Y by Bruce Tulgan

Grown Up Digital: How the Net Generation is Changing Your World HC by Don Tapscott

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back by Rohit Bhargava

Life Inc. by Douglas Rushkoff

and just for fun …

Street Gang: The Complete History of Sesame Street by Michael Davis

Read any good books lately? What’s on your list this summer?