We have a surprise for you.
We’ve added one more speaker to our Social Media Week Bogotá line-up, and it’s a good one.
Ted Rubin, leading social marketing strategist, will be joining us Monday, September 19th at 6PM to give a presentation on “Return on Relationships.” As Social Media becomes more and more a part of our daily lives, marketers are scrambling to figure out how to integrate it into their brand message.
Ted has them covered. He started his online career in 1997, with Seth Godin, at Yoyodyne (which was acquired by Yahoo! in 1998) and went on to become Chief Marketing Officer of both e.l.f. cosmetics and Open Sky. He is currently Chief Social Marketing Officer of Collective Bias and as Social Marketing and Engagement Advisor to Big Fuel Communications (amongst a host of other companies).
Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and stay true to your brand.”
Anyone who is looking to grow their brand, and therefore their business, through the use of social media platforms needs to attend this conversation with Ted.