Chris Brogan recently had an interesting post on what it takes to tell people a good story (which is basically the essence of social media/inbound marketing). While Chris’ points are very relevant, I think the best way to learn how to tell a story is to go to a Moth event.
The Moth is a storytelling showcase with regular events in New York and LA and special events around the country. It’s open to everyone and any attendee can sign up for the chance to tell a story at that night’s event.
Of course, to do so they need to abide by a few simple rules:
1) Their story must be true.
2) Their story can be no longer than five minutes (six at the max).
3) Their story must take the audience on a journey (i.e. it has to have a beginning, middle and end).
4) It must be relevant to that night’s pre-announced theme (for marketers this is analogous to your target demographics’ area of interest).
5) It doesn’t necessarily have to be funny, but this certainly helps.
Really, what better advice could any of us receive than that? The proof is in the performance, as the Moth has been around for 10 years and sells out events on a weekly basis.
What is the story you’re trying to tell? Does it meet the criteria above? What tips and tricks are you using to get that story to your target audience?