by Kimberly Reyes (@CommDuCoeur)
I recently sat in on an interactive discovery session and was asked by one of our project managers to draft a meeting summary for the client. Being the marketing genius that I am, I organized pages and pages of data into elegantly written section introductions and elaborate multi-colored charts and graphs. Two days and too many hours later, I zipped the unfinished report over to my boss for review, ready to receive a shower of accolades. Here’s what I got instead:
“Great…But why don’t you try turning it into a presentation?”
If you’re anything like me, you probably associate presentations with cheesy sales pitches and not a deliverable product worthy to see the light of day on paper – much less on a client’s desk. And if you’re anything like me, you’re dead wrong. If there’s one thing I’ve learned about the value of certain marketing collateral, it’s that people generally underestimate the power of the presentation.
Still think otherwise? Here are four reasons why you should reconsider the presentation as a major marketing tool:
Presentations are entertaining.
Presentations leave only the most important content and organize it in a clean and logical way so that the viewer focuses on the information within each slide. Good presentations are rich in multimedia: photos, charts, and even embedded video create maximum impact.
Presentations are educational.
Because presentations have such a didactic format, they can be treated as educational resources. Presentations filled with useful data and important tips on how your client can better her business extends its viewing life, reinforces your message points, and establishes you as an industry expert.
Presentations are viral.
People are constantly sharing information with each other, presentations included. If your presentation is valuable to a certain group or appeals to a particular interest, it’s sure to get a lot of mileage. Good presentations can lead to a substantial amount of buzz for your brand among your target audience.
Presentations should be part of your social media plan.
Publishing your presentation leads to measurable results. Presentation hosting sites like slideshare.net track the amount of views and downloads for each slideshow. People also create profiles in order to rate and comment on the presentations they view. There are even tools that let the viewer embed the slideshow on a blog or website, share it on Facebook, and keep track of their favorites.
What do you do to make your presentations dynamic and memorable? Can you think of other ways that people use presentations?