by Fabian Garzon (@dem3nte)
I have been working in the creative space for quite long time now, and I have worked on many different types of projects and in executing a very different range of roles and I always find myself fascinated with the work executed in sketch format. I’m not only talking about creative deliverables but also technical sketching and notes.
Most of the creative industry portfolios are based on presenting final products, final renders, final demos and final execution of creative ideas. Things amazingly and perfectly executed that are worth to be seen, for sure. But most of the time I hope to see how the ideas born and how they become a reality. It is not usual to be able to see some of the explorations made by other designers or agencies.
I really love this space between the first idea and the final execution. There is a moment when the magic happens, a moment full of opportunities, when you have a volatile abstract idea of what you want to do, or the direction you want to go, and when you see that idea start becoming a tangible reality.
It is an important phase, when you and your team start identifying possibilities and options, decide to try some interesting paths and see how everything start to take form, these fast visualizations help everyone to see the possibilities and have discussions about them, make quick notes, and decide the best opportunities and parts where more work is require.
Sketches can be done for many different areas of the process: flows, diagrams, experience explorations, interface and technical architecture among others, they can also be made on many different detail levels, and for that reason it is a perfect opportunity to try different options, it is cheaper than trying latter in the process and if you had the fortune to keep a nimble pace, you can cover a lot of territory with them.
It is amazing how our perception and understanding of the projects can grow when we see part of the definition process. Sketches allow us to perceive in a better and clearer way how our teams think and what decisions have been made during the process. I love the visual style of sketches too, hand written notes and the evidence of the hand, the evidence of the human behind the ideas and decisions. I think about them as beautiful knowledge and discovery.
It is common to find sketch evidence in other creative and art disciplines – industrial design, architecture, and film production – but I think it is really important to bring more of them to our experience design projects. My voice this time is to urge all creative agencies and creative talented people, to fully explore sketching phase, take some time to document the process properly, and share it with the rest of us. I have discovered some of the most interesting and inspiring work of designers stored on personal sketching books. And not portfolios.
On our end, we have produced some behind the scenes videos showing part of our process on Zemoga for some of our projects, and we have invested some time documenting other projects. I hope to see some of them shared soon and we will continue working to identify better ways to show our process.
Some links where agencies or designers share some sketches during the process of amazing projects. Take a look and see how cool this additional information is: