A site we check out frequently is TheFWA, while reviewing their post yesterday I saw an amazing post for the agency Boone Oakley‘s site. What makes this different than most posts from FWA is that it’s a YouTube video. That’s right… the entire site is a YouTube video. I have to say that this was very refreshing. An independent ad agency, and when I mean independent I mean they aren’t part of any conglomerate or design holding company and so many agencies are these days(Zemoga isn’t). They are so not one of these agencies that they mention it several times in their video… errr site… err video.
By using all that YouTube has to offer they have clearly called out sections of the video that discusses the topics you would find in the about section or services section of a “traditional” site. The approach is tonge in cheek with some pokes at the aforementioned big conglomerates with quotes like “…who claimed to be different, even though they were all owned by the same four companies”. The visual style reminds me of The Back of the Napkin, but that’s a good thing – they drawings are clear, simple and universal.
I think this will open the eyes of many who question how important things like viral video are in todays marketplace. They are very important. This is a clear example of what innovative thinking, a creative vision and strategy can do. I’m not saying there aren’t limitations to this approach, cause there are but they on to something. We have already seen many sites created and maintained using blog platforms and MySpace has long been a defacto site for emerging musicians rather than a custom built site. How long will it be till entire sites for campaigns are run this way, or perhaps a site done exclusivly with Twitter?