Paramount Pictures International tapped Zemoga to help them promote the international release of Anchorman 2: The Legend Continues, because… well, this movie is kind of a big deal. And what better way to create brand awareness and encourage participation than by creating an online portal that invites (via a “Breaking News” alert from Ron Burgundy himself) fans to submit an audition video to join Ron’s news crew! Each week, the most majestic of audition videos are hand selected and then featured in a highlight reel for the entire world to enjoy.
Because of its growing user-base and popularity overseas, a custom-skinned Tumblr site was chosen as the experience hub. With the Anchorman franchise already entrenched in this platform via the user-created universe of memes that have been created over the years, Zemoga further promoted this cultural phenomenon by empowering fans with an Anchorman 2 themed meme generator of their very own.
The fun doesn’t stop there. To ensure widespread reach of the brand, Zemoga also created stand-alone applications for both the Audition Submission experience and the Meme Generator, that were syndicated to 8 of Paramount’s international Facebook pages and Will Ferrell’s person profile page. Throw in a couple of videos of Ron Burgundy to help sell the experience via media outlets around the world, and we’ve got a campaign worthy of even Baxter’s standards.