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Media Buzz: Here's What the Z Team is Talking About Today

“While most of the “ROI” in the social space has been measured in terms of engagement and dialogue, strikingly few companies have been able to actually generate income, despite the funds and resources being poured into building a strong social presence.”

– Dror Liwer, “How to Transform Social Media into a Sales Generation Engine,” iMedia Connection

“What’s becoming new is that because of digital, brands can move from worrying about being beholden to media assets to becoming their own assets.”

– Jason Brandt, “The Blurring Line Between Brands and Publishers,” eMedia Vital

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“While most of the “ROI” in the social space has been measured in terms of engagement and dialogue, strikingly few companies have been able to actually generate income, despite the funds and resources being poured into building a strong social presence.”

– Dror Liwer, “How to Transform Social Media into a Sales Generation Engine,” iMedia Connection

“What’s becoming new is that because of digital, brands can move from worrying about being beholden to media assets to becoming their own assets.”

– Jason Brandt, “The Blurring Line Between Brands and Publishers,” eMedia Vitals

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