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MacWorld 2009 Keynote – Reaction

macworld header MacWorld 2009 Keynote   Reaction

Like a lot of agencies out there Zemoga is a Mac shop. We all work on them… even our Developers. So we are always keeping a eye on all things new on the Mac front. This year’s MacWorld had a lot of pre-event press surrounding Steve Job’s health and the fact that he wouldn’t be giving the keynote address this year. Philip

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Like a lot of agencies out there Zemoga is a Mac shop. We all work on them… even our Developers. So we are always keeping a eye on all things new on the Mac front. This year’s MacWorld had a lot of pre-event press surrounding Steve Job’s health and the fact that he wouldn’t be giving the keynote address this year. Philip Schiller filled in for Jobs and proceeded to announce 1 new piece of hardware and some software updates for ’09. The hardware in question isn’t the much rumored iPhone Nano but the 17″ MacBookPro. 17-inchThis has the same new casings as the newly launched MacBook & MBPro models but it’s a monster. It does have some nice features, option for a Matte screen, 8hour battery life – though the battery isn’t removable(lasts for 1000 charges), up to a 2.8 ghz processor, up to 320gb ATA HDD or 256GB SSD(for more $$$) up to 8GB of ram, and NVIDIA GeForce 9600M GT. All in all a beast of a machine.

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The next cool stuff are the new versions of iLife & iWork. iPhoto got some pretty cool updates. Facial tagging and grouping in addition to GeoTagging. For us the cool features are definitely the integration of Facebook & Flickr to the new iPhoto. It is now 1 click away to add photos to either of those sites. Can you say sweet? iWork also has more upgrades to compatibility with Office apps and a really cool remote control for the iPhone/iPod Touch that can control a Keynote sideshow, even showing you the notes for the slides and next and previous slides. Apple is also stepping into Google’s domain with iWork.com. Basically it’s Google Docs but for the iWork apps. It’s free and in beta but seems to require you to have a copy of iWork 09 to create the docs.

The last thing of note is new additions to the iTunes store. Prices are being dropped to 69¢/$1.29 per. song. Also DRM-Free music with iTunes plus. WOOHOO!

Those are the highlights for us. We might just let you know how the new stuff performs when we get our hands on some!

Watch the entire Keynote here
Check out the products at Apple.com

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