This year marks two major milestones in the history of Colombia. The 200th Anniversary of their independence, and the 100th Anniversary of El Tiempo, one of the largest and most respected newspapers in Latin America. So, it was no surprise when the brilliant head of El Tiempo, Fernando Santos, (whose brother is the President of Colombia) tapped Zemoga to lead in the digital strategy and creation of what was to become the largest online consumer project ever for Colombia. The “red100” is a visual smorgasbord that takes participants on a ride through Colombian and global history through online games and interactive discovery. All this is achieved through the eyes (and articles) of El Tiempo. Completely supported by advertising revenue from brands like Nike, Telefonica and Bancolombia and a pot of prizes worth more then $500,000, this 9 month long program has integrated print, social and broadcast throughout.
You might want to brush up on your Spanish before you check out this gorgeous effort at www.eltiepmo.com/red100