by Briana Campbell (@MsMatchGirl)
Yesterday Forbes Magazine released their “Celebrity 100” list, a list of the world’s most powerful celebrities, for 2011. A list which Oprah Winfrey – with her TV Book Club and car give-aways – usually tops. No more. Yesterday a new woman topped the list – Lady Gaga. And while Lady Gaga may still trail Oprah in earnings, we all know that money is not the most important part of influence.
While Lady Gaga’s domination of the world of popular culture is no surprise, what’s interesting to me is the reason that Forbes put her at the top of this list, and young Justin Bieber at number 3. It is Gaga’s mastery of social networks, with 32 million “little monster” fans on Facebook and 10 million Twitter followers. She’s not just jumped on the social media bandwagon of late, as so many others have, she’s embraced it head on, to engage with her fans. From offering home video contests to promote her new album to using her social media prowess to engage people to donate to charity (and donating herself).
Social media is the hot buzz word right now. Everyone wants a piece of it. Lady Gaga, in my opinion, is proof that true social media relevance comes only through true engagement with one’s fans ad followers. But that engagement can obviously create a fair chunk of change.
What do you think of the Forbes Top 100 list? Anything you would move around?