By Kimberly Reyes (@CommDuCoeur)
In the past decade, a number of things have dramatically changed consumers’ purchase habits. For instance, the rapid progression of e-commerce has delivered the global marketplace right to our home computers. Mobile shopping is on the rise. But perhaps the most influential development in retail is the rise of the “connected consumer,” who leverages a number of Web 2.0 tools to inform his or her purchase decisions.
This empowered consumer frequently engages with online communities, whether seeking advice from other shoppers or generating product endorsements and reviews. These consumers also expect two-way dialogue between themselves and the brands they purchase, which can lead to valuable brand loyalty and advocacy. It is imperative that marketing professionals understand how to communicate and interact with the social consumer, which is why Zemoga will be at the Business Development Institute’s half-day conference, The Social Consumer: Case Studies & Roundtables.
300 senior marketing and communications leaders will gather at the CUNY Graduate Center on 5th Avenue (between 34th and 35th Streets) in New York City to learn about groundbreaking social programs by some of the world’s leading brands, including PepsiCo, Sony, Unilever, and Kotex. The event is aimed at addressing the following questions:
- How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
- What are specific examples of how consumer marketers provide better customer service through social CRM?
- How do you embrace mobile social strategies including location based programs to increase sales and strengthen your brand?
- How are leading brands engaging customers through social games?
- What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
- How does Facebook’s open graph and the explosion of the “like button” impact consumer marketing?
- How do leading organizations use and integrate social data to shape and refine their marketing and communications strategy?
- How do leading brands organize themselves to integrate social with their overall marketing, communications and customer service platforms?
Expect to hear from some of the most prominent voices in the industry, including:
David Berkowitz, Director of Emerging Media & Client Strategy, 360i
Bonin Bough, Director of Social Media, PepsiCo
VidaBrekke, Emerging Media Strategist, Open Audience Manager
Stacie Bright, Senior Communications Marketing Manager, Unilever
Marcy Cohen, Senior Manager, Social Media, Sony Electronics, Inc.
Mark Fishkin, VP Digital Sales and Marketing, Wall Street Journal Digital Network
Julie Lee, Executive Director, Engagement Management, Organic, Inc. for Kimberly-Clark’s Kotex Brand
Noah Mallin, Vice President, Social Media, Digitas
David Weiner, PepsiCo
Zemoga will also be debuting our newest project, Baskets & Bytes. Much like our successful media property Pixels & Pills, Baskets & Bytes is a collaborative thought leadership effort dedicated to driving innovation in the retail space. We’ll be talking to some of of the speakers and the attendees at the conference and delivering their ideas and insight semi-live on the Baskets & Bytes blog.
Here are the details on this can’t-miss event:
Date: Wednesday, March 23, 2011
Time: 8:00 a.m. – 1:00 p.m.
Location: The Graduate Center of the City University of New York; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
It’s an exciting time for retail, and certainly an exciting time for Zemoga, as we continue to deliver the latest and greatest from the frontlines of digital innovation – see you there!