Microsoft buying Skype. Twitter buying Tweetdeck. LinkedIn and GroupOn going to market with enormous IPOs. The digital marketplace has definitely been active over the last few months. App store sales are booming, smart phones and tablet computers are everywhere, and digital ad revenues continue to climb. It’s got a lot of folks in our business chatting about another tech bubble. Many vets at Zemoga (including myself) lived through the last one (with the scars to prove it) but I am confident that this environment is a bit different.
While it’s certainly wise to be cautious about high valuations and low revenues, we believe that things are fundamentally different than days when digital offices looked like Aeron chair farms. This is primarily because the consumer is driving it. And like it or not, they are in charge now… big time. There’s a whole generation of digital natives, a group of motivated and empowered consumers who are incorporating technology and connectivity into every part of their lives as second nature. Everyone is a publisher now, whether you want to admit it or not. There are more uber-informed “e-patients” fidgeting on the examination table than ever before, armed with drug, disease and clinical information that frightens the overworked physician to his managed care core.
The culture of sharing, the evolution of social currency and permission marketing is turning the way brands market to consumers UPSIDE DOWN AND INSIDE OUT. (I know what song you have in your head right now, so here is a link to it) And most importantly, trust, the most valuable asset an organization or industry can have with its audience. Unfortunately many are fighting an uphill battle and only the brave will reap the rewards consumers will bestow through what I continue to call, “The Benefit of the Belief”. Maybe it’ll catch on.
New technologies and platforms are becoming a huger and huge-edge-er. They are integral parts of people’s everyday interactions with a myriad of touch points available. (Facebook on the cusp of 700 Million. Holy Round Face, Zuckerman!)
From a business perspective, one client told us that they haven’t seen an RFP that didn’t have a social media or mobile component in almost a year. Our first question is always now not what is your “Social Strategy” but how is your Strategy… Social?
So with that focus, we are leading our customers down the path of measurable innovation that provides ROI, not just press; Zemoga is on top of these trends. I’ve been out and about attending and presenting at important conferences like Mashable Connect, The LatAm Outsource Summit and SXSWi. Our innovation team has been working on numerous applications featuring the latest technologies in Mobile and Social including iPad, Facebook, Twitter and a whole lot more (and, happily, we can toss around the phrase “patent pending” for a few of them).
If you want to learn more about what’s going on in these new categories or just find out a little bit more about the latest trends in digital across all the verticals we service (hint, you’re in one if you are getting this), schedule some time to sit down with us. We strive to be that trusted resource for our clients and partners and are all about collaboration (and don’t forget to check out blog.zemoga.com and pixelsandpills.com for more insights).