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The iPhone Goldrush

We’ve written before about the astonishing growth of the iPhone App store and the potential of the mobile computing platform. But even we were surprised by last week’s article from Om Malik, estimating that the iPhone apps business is now worth approximately $2.4 billion per year. What does that mean (apart from a nice little Read more

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We’ve written before about the astonishing growth of the iPhone App store and the potential of the mobile computing platform. But even we were surprised by last week’s article from Om Malik, estimating that the iPhone apps business is now worth approximately $2.4 billion per year.

What does that mean (apart from a nice little bump in Steve Jobs‘ share price)? We’re not sure yet. But it does make you wonder about the priorities of digital marketers and whether they are focused on the right categories. After all, even owning 1% of that market would give you $24 million a year in revenue. That’s something that could fund a lot of small companies for a very long time.

So how come no one seems to be focussing on establishing a brand presence in the App store? Why isn’t there someone designing native applications for the platform? When is a trendy advertising agency going to debut it’s iPhone only website? Or if these things are already going on when are they going to hit the mainstream media consciousness? I’ve seen a lot of press about the iPhone itself. But I don’t see a lot of people writing about the actual iPhone economy.

What’s your company doing to take advantage of this new sales channel? How are you taking advantage of the fastest growing computer platform in the world?

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