By Sven Larsen (@zemoga)
Over the last couple of days, Kimberly has shared some of the materials that Zemoga has created for our Spark Sessions (as well as some of the cool swag that we’ve created to promote our brand). We’re big believers in creating and refining tools that aid our processes. Of course, as head marketer at the company, I always want to make those tools as associated with Zemoga as possible. But more importantly, we want to foster innovation as the primary method of solving business problems.
And we’re not alone in this objective. Companies like Behance have created systems and products that foster innovation and built whole digital communities around them.
My question is, why are there so few of these companies sharing their systems and tools with others and why hasn’t this philosophy trickled down to the promotions companies that supply big brands every day.
Is it fear that their methods will be somehow devalued by sharing them with others? I hope not.
Look at the gold standard for innovation firms, IDEO. They’re staff consistently attend seminars and conferences where they share their problem solving techniques and thinking. And if you can’t make it to one of those conferences, there are about a billion videos on You Tube, TED and just about every other video site explaining how they work. Want to know more. You can bu books by their founders, play games they’ve developed. heck, they’ve even got an iPhone app to help you get started. And the last time I checked, IDEO wasn’t hurting for work.
So come on design and innovation firms. Let us know how you’re solving problems. Share your tools with us (don’t worry, we’ll give you credit). Do your part to make sure that the next solution to a business challenge isn’t just another boring media campaign or brochureware website. In our new viral communications era, it’s only a matter of time before clients find out that the great tool you shared was crated by your company. And it’s almost inevitable that they will come knocking on your door after they make that discovery.
What tools do you use to generate creative solutions to your company’s problems? How do you share them with clients and the rest of your community?