Blog

In A New York Minute

The New York Marathon is this Sunday, November 6th. It’s one of the biggest marathons in the world, attracting runners from over 70 countries and over 315 million spectators worldwide. And our friends at Runner’s World wanted to make sure to capture and convey the purest spirit of it. Digitally.

post-image

The New York Marathon is this Sunday, November 6th. It’s one of the biggest marathons in the world, attracting runners from over 70 countries and over 315 million spectators worldwide. And our friends at Runner’s World wanted to make sure to capture and convey the purest spirit of it. Digitally.

That’s where Zemoga comes in. We were tasked with digitally manifesting – as captured through a photographer’s lens – the entirety of the marathon, to share with the wider world.

If you’ve ever participated in the marathon, as a runner or a spectator, you know the feeling of sheer camaraderie that encompasses the race. Runners of all shapes and sizes, wearing all kinds of outfits, transverse the five boroughs of New York, and the city spills out of apartments and brownstones to cheer them on. There is nothing like it in the world.

Through the New York Minute website, created by Zemoga, for Runner’s World, we think we’ve brought that feeling, that friendship, that experience, to life via a dynamic website (it looks amazing on the iPad, by the way) which tells the story of the marathon (2010 is up now, stay tuned for 2011), as moments, in pictures.

Six photographers, stationed in all five boroughs, simultaneously captured the scene – the racers and the crowd – over the course of the day. The time-stamped photos were then carefully curated to recreate the feeling of being at the marathon.

The site is a photographic expression of that experience.

Get in touch with us

let’s start building better today

Contact Us