by Briana Campbell (@MsMatchGirl)
I like you. Really I do. And if you’re a brand or a band or a TV show or even a dead author with a Facebook page, I’ll show you how much. I just need to click that little thumbs up. Leave a snarky comment on a mutual friend’s wall? It’s possible that I’ll “like” that, too. In fact, it possible that I’ve gotten so used to “liking” things, that I’m confused when there is not the option to simply “like” them.
What do you mean I have to leave a comment? That’s a lot of work. Retweet. Jeez. OK. I guess I can do that. I want to show my approval/affection/enjoyment. I want to share it. But the “like” button just makes doing this so very easy. And people like easy.
Go to your favorite website – I’ll wait. Do you see a Facebook “like” button on the page? Huffington Post? Yep. Levi’s? Oh yes. Daily Candy? You betcha’! The “like” button is in a ton of places. Not just on your Facebook wall. And if it’s not on your favorite site, it will be there soon.
Some stats on the “Like” button (according to Facebook) from Search Engine Land:
- The average media site integrated with Facebook has seen a 300% increase in referral traffic.
- Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
- American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors
- When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales.
- Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
So, when considering your website’s redesign or wondering how to boost traffic or sales to your site, don’t overlook the simple “like”. It’s worth a lot more than you may think.