In today’s fast moving digital world, companies must feel a need to roll out innovative initiatives that will significantly improve their web communication platforms. Every web project must become an intricate and critical component of every company’s plan to optimize achievement of business goals, customer needs, and process flows with true and measurable returns.
Unfortunately, this fast moving world is causing companies to rush the implementation of web initiatives to secure online presence as fast as humanly possible. As a consequence, it is very common to see implementation that delivers very little or no strategic support at all.
More than ever, companies have access to a myriad of web publishing alternatives like blogs, social media sites, forums, surveys, and collaboration tools that can be utilized through multiple platform alternatives like web browsers, desktop applications, and mobile devices. Understandably, many businesses are trying to leverage these technologies with the hopes of reaping some fruit. However, this is very unlikely if no strategic reasons are identified for their use.
It is very common to see businesses embark on web development efforts without investing the necessary time and resources to really identify how the content, the functions, and the experience of their digital communication channels will support their strategies. Avoiding this critical step is causing millions and millions of dollars to be lost both in waste and opportunities.
Companies need to go through a process to identify their Web Strategy.
A Web Strategy is a well-defined action plan designed to harness the power of the web to achieve strategic business goals.
This well-defined action plan reveals and assembles the following key elements:
1. Business objectives the web project must achieve.
2. User needs the web project must meet.
3. Company processes the web project must support.
4. Key performance indicators the web project must measure.
5. Content the end user wants to consume.
6. Functions the end user wants to use.
7. Brand experience the end user wants to feel.
8. Digital platforms the web project must leverage.
9. Technical requirements the web project must meet.
It is common to see the web tactically and not strategically. Everything a website does can help achieve significant results for any business strategy.
Is your website really addressing strategic objectives?
Is your website really addressing the needs of your customers?
Is your website really supporting your company processes?
Is your website really designed and developed with those needs in mind?
Stay tuned, as we will publish subsequent posts where you can learn the process to create a successful web strategy for your company.
In the meantime, please feel free to contact us to learn more about this important and critical aspect of any web development effort.